As you have no doubt been mousing around this Website for at least a few
minutes, we hope you've noticed some of its appealing features: clear
paths to the information you're looking for, imaginative graphics, clever
animation, a straightforward and logical layout. While these features
may be important to a successful Website, they are not the most important
reason why you should hire Ripley-Woodbury to develop your Website, namely,
we approach all customer communications -- including Websites -- from
a strategic point of view. How, we ask ourselves, can we develop a Website
consistent in tone and position with your existing marketing communications,
how can we target a similar audience, how can we get people involved and
keep them involved with your site and your message? If you want a site
that is tailored to its audience, has purpose, thought and strategy in
Pacific Company is an international manufacturer of plastic crates, carts
and pallets for the beverage, environmental, agricultural, dairy, bakery
and materials handling industries. Accommodating customers and prospects
quickly in all time zones and multiple continents was a high priority.
The solution was a web site that allows the dissemination of the most
requested information to anyone worldwide, twenty-four hours a day. With
complete e-mail contact information on the site, information seekers have
no need to wait to ask their questions. The email links ensure fast communications
internally and externally.
The ability to see photos of different products was identified as highly
important, since pictures have no language barrier. It was also important
to have a site that was easy to navigate without waiting for graphics.
While there are a considerable number of photos, they are small enough
to download quickly.
The color palette was also kept simple to aid the downloading process.
For continuity, the site design made use of graphics from the company’s
new corporate brochure that was produced concurrently. Ripley-Woodbury
was able to write copy, design, coordinate each step with the client and
complete the process in about six weeks. The secret to efficient projects
such as this one was is the approval of the site plan that kept the strategies
top-of-mind throughout the entire process.
supplier of commercial telephone systems to thousands of inter connect
companies that install, maintain and upgrade telephone systems throughout
the country. Interconnects need prices and availability on a nearly instantaneous
basis because their price quotes are seldom based on their own inventory.
Speed of navigating the site is a major factor. The most important information
is the brand and model carried, if reconditioned equipment is available
and what trade-in can be expected for equipment that is being replaced.
Ordering is seldom done on-line because of the custom nature of each installation.
So the site encourages telephone, fax and e-mail communication.
For new customers, history and company background information is available
along with leasing options.
In contrast to the Ripley-Woodbury site, the CoMatrix web site was designed
to be quick access. We eliminated all "extras" and kept every aspect in
its simplest form.