RW Home
A Little Advice

Reprinted from News-To-Use, Vol.5, No.1.
Receive a free subscription to this quarterly e-mail newsletter

News Index Top Down Advertising
Who we are
Our clients
More info

The effective use of the Internet for the distribution of sales literature hinges on the recent and future development of peripheral hardware. The cost of these items has been drastically reduced this past year and the quality improved. The ability to output almost photographic quality from a desktop printer is now a reality. These advances, coupled with the plug-in technology of newer Internet browsers, allow a company to deliver high quality brochures or catalog pages over the Internet to potential clients cost efficiently.

For example, Adobe Systems' Acrobat can deliver high resolution .pdf files that are compacted for Internet transmission and uncompacted by their Acrobat Reader Plug-in for Netscape or Internet Explorer. These files can be set for resolutions of up to 2,400 dpi, which is usable for pre-press output. Acrobat consists of three pieces: Acrobat Distiller, Acrobat Exchange and Acrobat Reader. The Distiller is used to compact files from any software or computer platform. The program functions as if it were a printer processing bitmap and font information into postcript description format. It retains the exact information from the original program of creation. Fonts, both truetype and postcript can be embedded into the file allowing typesetting and design concepts to be maintained across platforms. The end user of the .pdf file does not need typefaces or the program of creation to view or print the file accurately.

Acrobat Exchange is then used to create an interactive document for multiple page catalogues or brochures. It allows the user to create a table of contents through which the viewer can browse through the document. Sound and video can also be included using Exchange without hindering the printability of the document.

Adobe's Acrobat Reader is a free plug-in that can be acquired on the Internet at The plug-in is easy to install and does not interfere with any of the other plug-ins a surfer may be using. Printability of these documents is controlled by the Distiller which can maintain Photoshop settings used in color correcting and scanning images. All desktop color printers are four-color devices and will give excellent results when printing images that have been scanned and color separated correctly.

By using this software suite you can deliver high-quality collateral and catalogs to clients worldwide, 24 hours a day, 7 days a week at a fraction of the cost for printing, sorting and mailing. This process of information delivery is also environmentally sound since the end viewer can choose not to print the document or only print the desired pages. Finally, an Acrobat file can be locked so that someone cannot take the file and use it, like they presently do with html Web page design, thus preserving the unique presentation your company has strived to present.

Ripley-Woodbury Marketing Communications
Marketing Strategy | Advertising | Public Relations | Web Development
1124 Main Street, Ste. B, Irvine, CA 92614
ph: (949) 251-0704  |  fax :(949) 251-0806  |
Ripley-Woodbury Info
8:30 a.m. - 5 p.m., Monday - Friday, Pacific Time
© 1997 by Ripley-Woodbury Marketing Communications, all rights reserved.