Reprinted from News-To-Use, Vol.5, No.2. Receive a free subscription to this quarterly e-mail newsletter
		Whether you're writing an ad, a business letter or a memo to your sales force, avoid abstract words like "quality" and "versatility." Instead, provide concrete examples of the materials and workmanship that make it a quality piece, or provide evidence and specific examples of its versatility. Tangible words and concepts not only communicate better, they are a better aid to memory. Ripley-Woodbury Marketing Communications Marketing Strategy | Advertising | Public Relations | Web Development 1124 Main Street, Ste. B, Irvine, CA 92614 ph: (949) 251-0704 | fax: (949) 251-0806 | www.rwmarketing.com Ripley-Woodbury Info 8:30 a.m. - 5 p.m., Monday - Friday, Pacific Time © 1997 by Ripley-Woodbury Marketing Communications, all rights reserved.