Reprinted from News-To-Use, Vol.5, No.2. Receive a free subscription to this quarterly e-mail newsletter
		Postal metering looks too official, and the imprinted bulk mail indicia definitely says, "this is not a letter from Mom." So, when you need to make a little more impact in your direct mail effort, put one of those fancy commemorative stamps on it and hand address it. It will make your mailing look as though it's been handled one envelope at a time, and greatly increase the likelihood that the envelope will be opened. Ripley-Woodbury Marketing Communications Marketing Strategy | Advertising | Public Relations | Web Development 1124 Main Street, Ste. B, Irvine, CA 92614 ph: (949) 251-0704  |  fax :(949) 251-0806  |  www.rwmarketing.com Ripley-Woodbury Info 8:30 a.m. - 5 p.m., Monday - Friday, Pacific Time © 1997 by Ripley-Woodbury Marketing Communications, all rights reserved.