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A Little Advice

Reprinted from News-To-Use, Vol.5, No.2.
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Postal metering looks too official, and the imprinted bulk mail indicia definitely says, "this is not a letter from Mom." So, when you need to make a little more impact in your direct mail effort, put one of those fancy commemorative stamps on it and hand address it. It will make your mailing look as though it's been handled one envelope at a time, and greatly increase the likelihood that the envelope will be opened.

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