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A Little Advice

Reprinted from News-To-Use, Vol.4, No.3.
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Color Quiz

According to Communications Briefings, the following questions are based on research conducted in France on the use of color. Answer true or false for each question.

1. If you want people to remember what you've shown them for a longer period of time, print it in green.
2. Don't use blue for items you want people to concentrate on. Blue cuts down on a participant's attention and should therefore be used for items you want to play down.
3. Use yellow to attract attention. Yellow objects are usually perceived first.
4. Use green markers on flipcharts when you're in a room with poor lighting. Green produces the maximum luminosity for the amount of energy used.
5. The best combination for reading is black type on white paper.

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